H&M Fashion Against Aids

Posted by Lucy McBride on April 25, 2012 · Leave a Comment 

PSA: We interrupt our Coachella series to remind you that tomorrow, April 26th, marks the release of H&M’s Fashion Against AIDS Collection.  Not only is the collection itself is unbelievably rad – a festival-inspired selection of pieces with tribal prints, cool cuts and fun details – but 25% of the proceeds go STRAIGHT to winning the fight against AIDS.  What a win-win situation.  The international retail chain explains:

Safe sex is a message that each new generation needs to hear, which is why H&M is launching its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young. Available in around 300 H&M Divided departments from 26th April 2012, as well as online, this year’s collection brings together ethnic influences from different continents.

Photos via Song of Style.

View the entire collection HERE.  AND check out the campaign video below:

WANT: Everything.

XOXO

L&L

About these ads

Filed under America, Blog Culture, Brand Feature, Causes, Design, Fashion, Inspiration, Model, New Release, News, Photography, Picks, Preview, Rusted Revolution, Shopping, Spotlight, Summer, Trending, Womenswear · Tagged with , ,

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out / Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out / Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

%d bloggers like this: