H&M Fashion Against Aids
PSA: We interrupt our Coachella series to remind you that tomorrow, April 26th, marks the release of H&M’s Fashion Against AIDS Collection. Not only is the collection itself is unbelievably rad – a festival-inspired selection of pieces with tribal prints, cool cuts and fun details – but 25% of the proceeds go STRAIGHT to winning the fight against AIDS. What a win-win situation. The international retail chain explains:
Safe sex is a message that each new generation needs to hear, which is why H&M is launching its fifth Fashion Against AIDS (FAA) collection, to raise funds and create awareness about HIV/AIDS among the young. Available in around 300 H&M Divided departments from 26th April 2012, as well as online, this year’s collection brings together ethnic influences from different continents.
Photos via Song of Style.
View the entire collection HERE. AND check out the campaign video below: