Rusted Revolution

Quality coastal menswear with an urban flair?  I’ve been superrrrr into menswear lately since moving to LA, and for good reason – the fact that guys dress so differently on the West Coast has piqued my interest in this particular aspect of the industry, urging me to take a closer look.

You might think that California style is limited to surfer or skater look (and I love that scene, stylistically speaking) but think again. West coast gents seem to have a knack for curious combinations when styling themselves – think lots of print with classic, fitted silhouettes and preppy details.   The result is a little Euro, a little Ivy League, and a little tropical.

I’ve been helping out with Latitude Supply Co.‘s press as they prepare for the introduction of their latest collection.  Guys (and girls) – it’s to die for.  I’m lusting after their printed button-downs and jackets that I can envision pairing with denim cutoffs or skinnies.  Latitude is all about quality fabrics, expert tailoring, and local production – not-to-mention CEO/Founder Jonathan Riff’s designs are incredibly fresh, offering a niche “nautical surfwear” sort of vibe to those who wear them.

It gets better.  Latitude is offering 25% and free shipping in honor of their site “relaunch” today. Enter “launch25″ at checkout to cash in!

Shop Latitude Supply Co. and get some sick pieces HERE.  Who says menswear brands are just for the boys?

You can keep up to speed with the brand on Facebook and Twitter.

xoxo

Lucy