Avicii for Ralph Lauren Denim & Supply

Posted by Lesley on July 30, 2012 · Leave a Comment 

Either Ralph Lauren has suddenly become more Euro, or EDM is now really just THAT American, because Avicii for Ralph Lauren Denim & Supply works, strangely enough.

Avicii seems to think so too: ”I express myself through my music and what I wear,” he said in a statement. “Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great collaboration and I’m honored to be a partner with them.”

A music video is a key element of the campaign, featuring his latest track, “Silhouettes.” Watch the teaser below. It will be released on August 3, in perfect coincidence with his Lollapalooza concert.

I just hope that this partnership will result in ravers choosing classic denim and button downs over the eyesore neon spandex and glitter from now on.




-Lesley

*Sources: Rollingstone, Billboard, Dancing Astronaut, NY Mag, GQ

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Filed under America, Brand Feature, Celebrity, Collaboration, Design, designer, Entertainment, Fall, Fashion, Lollapalooza, Menswear, Model, Music, News, Rusted Revolution · Tagged with , ,

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